8th International Conference on Mass Customization and Personalization – Community of Europe (MCP - CE 2018)

8th International Conference on Mass Customization and Personalization – Community of Europe (MCP - CE 2018) will be held in Novi Sad from 19th to 21st September of 2018. The biannual MCP-CE conference will have the following overall title: "DIGITAL CUSTOMER EXPERIENCE" in order to emphasize the current global industry and marketing trends that open up endless possibilities for consumers to express their individuality and creativity, and also an opportunity for innovations and new business models. MCP - CE 2018 will continue the tradition of plenary work during the conference as well as attractive and lively stand-up poster presentations in order to promote vivid discussion and maintain the positive spirit during the conference, already a recognizable trademark ensuring that our colleagues return each year.